In the wave of personalized consumption, customized home building materials industry has become the direction of the pursuit, not only customized products, and even services in consumer demand, embarked on a customized road. For the development of doors and windows industry, this is undoubtedly for the doors and windows enterprises to open up a sustainable development path.

Customized service is beneficial to brand promotion

As China's economy into the "new normal", the overall demand for windows and doors market growth slowed down. The way consumers buy will break through the existing door and window sales channels, and the place and form of purchase will be diversified and integrated. The doors and windows enterprise brand awareness is largely built on the basis of the quality of products and services, if windows enterprises customized service can well meet the requirements of customers, will help enterprises enhance brand value.

Customized service is the general trend of development

For doors and windows enterprises, 80, 90 after the rise, so that the main force of consumption trend of younger. Brand loyalty reduction, personalized demand upgrade, so that consumers not only concerned about the rational function of the product, but also the pursuit of the brand brought about by the emotional wisdom and values of the fit. When decorating rooms, the preferences of younger groups begin to be more accepting of systematic solutions than buying individual categories. At the same time, personalized solutions are more popular, and service requirements are more stringent. If consumers can enhance the value of customer orders, around the consumer, doors and windows enterprises can moderate extension of products and services to upgrade, will be from a single consumer to obtain greater value. Under this premise, customized services have become the blue ocean of the market development of windows and doors.

Doors and windows enterprises should keep up with user demand

Doors and windows enterprises in the process of the pursuit of development, many doors and windows enterprises are obsessed with higher and deeper level of progress, but ignored the most authentic consumer experience, thus becoming more and more distant from the user. If the door and window enterprises enter such a development model, then it is actually a negative value, because when ignoring the user's needs, it is tantamount to give up the path of continuous progress. In the continuous market test, we can find that the problems raised by consumers are the most rapid and effective way to promote the development of enterprises. Therefore, the doors and windows enterprises need to follow the user's needs when they provide customized services.

In short, the doors and windows enterprises in providing customized services, consumers from the perspective of thinking, focusing on their real needs, and only this, customized services will be interested, not just a business philosophy.

Doors and windows enterprises in the provision of customized services, it is necessary to stand in the consumer's point of view, to meet consumer demand, pay attention to its feelings. Only in this way, customization can meet the market demand and achieve long-term development.