With the state vigorously promoting environmental protection policy, in 2017, the development of aluminum doors and windows enterprises more difficult, coupled with the transportation costs and raw material prices rose, aluminum doors and windows enterprises are stepping through the storm. The so-called "no longer pressure, die out" in the pressure of the outbreak. If you want to break through the current difficult situation, aluminum doors and windows enterprises need to upgrade as soon as possible.

First, companies need to innovate and develop the aluminum doors and windows

With the market competition becoming hot, the phenomenon of "homogenization" in the aluminum door and window industry is becoming more and more serious. Design plagiarism, product imitation is common. Imitation can bring short-term benefits, but is tantamount to doing. Enterprises with low product innovation capability and quality guarantee can not be really strong. Only by constantly seeking differentiation, based on consumer demand, strengthen independent research and development, in order to attract more users.

Two, aluminum doors and windows enterprises need to pursue dealer quality

The development of aluminum doors and windows enterprise cannot do without dealers, both in the same boat, or. There are some aluminum doors and windows enterprises, "shallow" that the shop is a guarantee of profitability. Join policy constantly refresh, send gifts, draw, free sample, and so on. However, if only "shop", not "keep shop", will only lead to "open batch", "die" batch". The cost of marketing is increasing, but the real gains are not.

Therefore, rather than the pursuit of dealers, it is better to guarantee the quality of dealers. Strictly review distributors' qualifications, and whether they can understand product and brand concepts, whether they have the ability to see and grow with the enterprise. At the same time, aluminum doors and windows enterprises should pay attention to the training of dealers, through regular training to enhance the quality of dealers.

Three, aluminum doors and windows enterprises need to change

The ever-changing market, aluminum doors and windows enterprises can not keep up with the trend of the times, still using the old-fashioned strategy to deal with the market, and ultimately doomed to be eliminated. Street soliciting, small street worship, telephone marketing and other channels to obtain fewer and fewer customers, the Internet has become standard, which requires aluminum doors and windows enterprises as soon as possible to the Internet transformation. However, in the Internet today, users are becoming more and more picky. Online experience poor problems are increasingly exposed, how to achieve complementary advantages online and offline, is not an easy task.

In 2017 for the aluminum doors and windows industry will be more difficult year, aluminum doors and windows enterprise only "difference" and "quality" and "change", continue to promote the transformation and upgrading of enterprises, in order to survive the fierce competition in the market occupy a space for one person in the market.