At present, doors and windows industry is an eventful year, affecting the implementation of all policies and related industries, the doors and windows industry reshuffle intensifies, enterprise development pressure is widening. However, every industry or the growth of enterprises can not be experienced hardship struggle Everything is going smoothly., will make itself more powerful, on the road of development, and enterprises to eradicate the thorns, is also a kind of progress and break.

Doors and windows enterprises are facing transformation, investment can not be excessive utilitarian"

The past two years, followed by shopping malls bleak, it is difficult to ensure that the shop "survival rate", if a batch of dead batch of doors and windows enterprises are not merit. Now, the doors and windows enterprise is facing the transformation from the original single investment transition service providers, insiders pointed out that, once check investment staff only at the shop, now not only check the shop also strengthen the dealer service, not only "not" the shop shop "". This kind of method has the academic significance regarding the occupation, in the exposition, most windows and doors enterprise all likes "the hunger promotion", even "the hijacking promotion"". Show the guests leave the factory goods, delicious drink for a ", and has held" brainwashing "the role of the outstanding dealers sharing assembly, gift giving, sweepstakes, let the dealer signed orders, and then set up shop, this is already the industry revealed the secret.

But these games inevitably seem too utilitarian, and enterprises to set up shop in the new market, demand is to find suitable dealers, some people say like "find the object", whether the dealer can understand the commodity, the factory brand concept is particularly important, especially in the past two years, more difficult to do business, to open new stores more and more difficult to survive, and enterprises should be prudent. By investment, the pursuit of increase, the inevitable demand for transformation.

High inventory crisis management inventory problem is imminent

In addition to investment "pain point", the inventory is not high, but also like "chronic disease", the same daunting. Some people say: "many enterprises are not starved to death, but the business is good, when doing, desperately do inventory, and eventually died."." High inventory now has become a "sign" window of occupation, and due to the high levels of inventory is difficult to digest, there is now a number of special buy factory stock enterprises, some of this "loophole" enterprises from the factory by 2, 70 percent off discount to buy stock, from Zhongmu.

About inventory problem, the personage inside course of study shows, if the production cycle of the factory is too long, simple occurrence inventory, control production cycle = control inventory. Originally, the doors and windows occupation inventory question, from the year beginning there are doors and windows sign, enterprises have to sell cheap goods in stock, capital chain to alleviate the serious doubt, from last year to now has a number of the fallen down due to funding strand breaks of the factory, visible processing inventory problems, have been imminent".

Single brand operation is difficult to survive, and brand operation is challenging

People familiar with the door and window profession know that large enterprise groups usually operate several brands together, which is undoubtedly a "single plank bridge" for a single brand". A single brand operation enterprise that owe good operation from the year beginning to gradually feel the single brand, had to rely on a single brand focus on commodity investment is very optimistic, but the year beginning investment is very difficult, when participating dealers will wonder, why do so many years have not changed much.

If continue to operate a brand again, if annual sales volume did not cross 3 million, very difficult to live, single brand runs 8-10 years meeting met bottleneck, to future new product series is very unlucky. Single brand operation time is long, if the enterprise want to carry out multi brand, will become increasingly difficult, but if you abandon the original development strategy, selection of multi brand operation, also need courage, a few years ago the brand power business expanding to break the soil, and now many brands are also facing great pressure.

Investment, high inventory pressure and brand operation is prevalent in doors and windows of the three "pain points", how to solve the three pain points, also need the doors and windows enterprise self pondering, according to its own development, looking for ways to break through the right.