Listed on the market, customized home, large home has become the home of the industry's most popular words, by many people in the industry attention. "Ready to be customized Home Furnishing" showing a very strong demand, and "Home Furnishing" model has also been a lot of Chinese enterprises, but the enterprises in the implementation of Home Furnishing mode with a lot of difficulties, poor effect, lead to "Home Furnishing" model has been questioned, how to break into the thought-provoking topic.

Young consumer groups tend to consume large household patterns

With the beginning of 90 home buyers, the pursuit of personalized trend of them, in the choice of home improvement, building materials or home, more popular customized products. Compared to their parents in order to save money than three goods, then buy a single piece, they tend to be more convenient to do "shuaishouzhanggui", select can meet all the needs of businesses.

At the same time, there are reports that by 2022, 76% of China's urban households will reach the middle class income level, compared with 4% in 2000. This part of the rapid rise of the middle class, not only consumer power, but also have a strong voice and influence, and one-stop shopping and customized home situation. Such consumer demand, forcing enterprises to actively integrate upstream and downstream resources, and integration, toward the direction of large home.

Big home model practice record is not ideal

In recent years, many of the Pan home industry brands have to test the water "big household" strategy. Some only stay at the slogan level, but there is no practical action. Some of them put themselves into practice and found that there are many difficulties. Originally focused on segments of the enterprise, began to attach importance to resource integration, cross-border access to related industries. In the industry, home improvement will be tentacles to the building materials, building materials matching decoration style design, to do home in the attempt to Jiezhuang building materials are in the bag, cross-border operations have not rare.

And the existing high-profile shouting or implementation of the big household strategy of the enterprise, the record to the market is not ideal. To study its reason, there are the following three points: first, to understand the Home Furnishing stay in rich product category, new product operation and management has the ability to keep up with, and ignored the relevance and the original main products in the brand output; second, the so-called "three product seven points, even if the service" the new products sold, Follow-Up Services can not keep up, can not really gain the trust of users; third, blind elongated product line, resulting in increased costs, to maintain profit growth and the radical marketing strategy, increase operational risk.

Most critical is that most enterprises do not clarify the core demands of large Home Furnishing is hastily launched, big Home Furnishing is to resolve the consumer to choose the decoration phobia as a starting point, a one-stop full house space to meet consumer solutions, but the core demands, is destined to follow the trend of many enterprises success.

Imagine the future, which companies have the greatest potential to make a big home, which does not have a fixed answer. However, judging from the existing industry pattern and market situation, the main home appliance enterprises are full of potential, because of the core appeal from the big home recently, but also the most integrated advantages of related industries. In the original whole house customized one-stop service on the basis of, according to the actual needs of consumers, and then expand the relevant categories and services, to achieve the transformation and upgrading of the big home pattern.

While chanting the whole house custom enterprise and brand is a huge number, an immense number of books, according to statistics, in 2016 the Guangzhou fair, there are nearly 90% enterprises Home Furnishing resorted to full house custom slogan, and follow the trend of the strength of those few, can really do the whole house custom enterprise generating very little. As everyone knows, the whole house custom concept of the protagonists, is this year's new listing LuxeHome delivery. Luxuries delivery by means of Internet technology, skillfully solve the production, marketing and service integration problems, and through the whole house, C2B, O2O, custom, 4 big data industry gradually established industry leading "LuxeHome mode", become the industry reference template. It is particularly important, and other enterprises in product oriented, Luxuries delivery has always adhere to the "customer-centric" service concept, customer demand driven, from the first proposed scale free, to enhance the three field service level on the strategic program, and to provide one-stop full play the line service experience, to the establishment of lifestyle Research Center, with millions of users as the research sample, follow the Chinese launched the whole life cycle of the family "I + lifestyle" full house space to solve the system, LuxeHome delivery to meet the different needs of consumers personalized driven, promote the transformation of Home Furnishing from traditional manufacturing to modern industry the service industry, and the implementation of LuxeHome delivery development service concept, and Home Furnishing will agree without prior without previous consultation.

And this year after landing in the capital market, the capital of blessing and public focus on the brand Luxuries delivery volume booster, laying on the brand promotion, channels and capacity expansion will also usher in a qualitative leap, which inevitably will already is very near the Home Furnishing LuxeHome delivery forward, further.

Undoubtedly, the big home model is the trend of the future industry, but also a consumer trend, but there are still many challenges. Want to do big Home Furnishing, windows and doors need to enhance their core competitiveness, brand reputation, seize the consumer demand, step by step, step by step, to achieve satisfactory results.