The brand has been a hot topic in all walks of life, perhaps by some high-end brand stimulation, many enterprises brand as a "water driftwood" and "straw". Indeed, the high-end brand image is conducive to the development of enterprises, but simply play the brand concept, in the industry downturn is difficult to make a breakthrough, then the face heavy pressure, aluminum doors and windows enterprise should how fun brand breakthrough?

Aluminum door and window brand management model, rough and low effectiveness

In the aluminum doors and windows industry, the brand management is actually used to so few strokes, a hall is increasingly large, more luxurious decoration, two is to put a lot of hard advertising, initially keen to participate in the exhibition industry of later do outdoor advertising to the development of TV advertising, the three is to do a variety of terminal promotion activities, is nothing more than a variety of forums draw space designer salon banquet, or a multitude of names promotions, stars, and so on, President at the high price moves one after another, deep discount rebate send become popular means of terminal brand management mode. These rough ways not only increased the operating costs, but also seriously excessive promotion to use unscrupulous divisive tactics overdraft brand credit, low brand image, thin, large cost brand investment is actually the main cost in the promotion link does not create value to the users, the final cost is inevitable in the long run, is to be borne by the consumers, should be more worried about is that even if it is able to sell good price, many brands of aluminum doors and windows manufacturers may not be able to make money, in excess production capacity, product homogenization, intense competition, information transparency trend, many brands are down in price and volume difficult.

Aluminum door and window industry "big reshuffle" brand new era

At present, the aluminum doors and windows industry really do brand business is not much, most of the so-called brand management is just copied the store business model, but also a lot of different brand stores can hardly see what difference, probably as long as a name change, everything can make use of it. This mode is not what brand of know-how is so simple, so a large number of specious fish brands being back. In this sense, at present it is an ideal time to do the brand, consumers after repeated education by both sides, gradually improve consciousness, and promote the aluminum doors and windows industry from chaos to start to employ incapable men instead of able men mediocre people are in power, the new era of brand aluminum doors and windows industry in a real sense of the upcoming. Industry reshuffle, the iconic stage is a lot of wash behind sinecures brand, also spawned a number of advanced emerging brands, the brand has not only the brand, from form to content must be closer to the essence of business value.

Aluminum door and window industry is too keen to promote brand trap

One major drawback of the aluminum doors and windows industry is too keen on means of promotion, talked about in what way can the user flicker in Henzai knife, so rich in marketing campaign and neglect of expert master, the needs of users, service industry experts are rare master, even claimed that the product experts, but also the essence of play with the product marketing gimmick, rarely think about how to do the user perspective brand management based on the user's attention, few comprehensive cost, demand, personalized preference and emotional experience, so do the brand must fall into the vicious circle, but that move back and forth is the promotion methods mentioned above, the promotion of brand management model to the end the industry is not bad, not broken can not stand, no fake brand decline, which is really the rise of the brand.

Aluminum door and window industry simply play concept brand dying fast

At present, many enterprises are facing the balance of production and sales of aluminum doors and windows great pressure, the majority of enterprises idle capacity seriously, in this context, some enterprises do but is under the guise of new brand name and capacity to resolve the pressure, difficulties in finding a way out is a normal thing, but the sword is not carved boat seeking, open the brand to seize the channel to further expand the extensive resources in the era of brand management market share has been in the past, this model not only increase the difficulty of investment cost for investment promotion, but also in the homogenization under the premise of the inevitable highly saturated, it is difficult to have a substantial return on operating performance; some enterprises especially the enterprises overall strength is not strong is disillusioned, want to rely on a new concept of a new model can achieve a brand, especially the concept of Internet gambling psychology is too serious, disaster caused by flooding water, at home early Have have to boast dead suffer great agonies of the mind, in the outside, simply play the concept of brand management of the real situation is bad, I am afraid to die faster than the first type. For these two brands known as brands, the greater the brand may be a trap.

In the future, enterprises that can stand firm in the aluminum door and window industry must pay attention to the user experience, and have systematic and brand management thinking, which can effectively integrate the resources inside and outside the industry.