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Our old ideas out of limitation, door enterprises to open up a new situation in reform
2017-06-02
In this fast pace of living environment, immutable products can not get rid of the fate of being eliminated, and creative products are more able to meet the shopping needs of young consumers. Personality, freedom and so on, are 80, 90 consumers of specific labels, the production of both product design value, but also creative personalized products, to help the wooden door enterprises to win the market.
At the same time, the design of this kind of wooden enterprise product intention is not passive, but active mining consumer preferences, understand their needs, in order to design a more contemporary fashion personality are more satisfied. For example, the wooden door enterprise can subdivide the consumer, according to the different age section design different style product, or launches the flagship young wooden door brand and so on. So that consumers can take the initiative to dig out.
Changes in the market is the enterprise strategic planning basis, enterprises can only cater to the market door way, once the violation of the law of the development of the market, you can only have died in this. As we all know, some big name wooden doors are professional market research team, can always grasp the market dynamics, but also has super innovative ability. Therefore, most of the products they produce can meet the needs of different consumers, and they represent the fashion vane of the wooden door industry.
However, at present, some domestic brands are still in the state of imitation, and tend to follow the popular trend or market style of big brands. The homogenization is very serious, and there is no own brand design style. To create high-quality wooden door brand, enterprises have to make persistent efforts to strengthen market strategy, enhance the company's strength, without delay. Be sure that the market, and time together to meet consumer demand for the market, wooden door enterprises can not be eliminated by this era.
Our old ideas to break the limit
The wood industry after thirty years of development, has experienced major changes, industry environment is change constantly. Such as the use of the Internet and the development of the electricity supplier, the doors of the enterprise external environment is undergoing major changes, a profound impact on all the doors of the enterprise management behavior, the mobile Internet completely break the barriers to information, to allow a more diversified marketing mode of wooden doors. Property purchase policy cancellation, mortgage interest rates are difficult to bring substantial growth to the wooden door industry, the entire real estate situation is still not optimistic, the fierce competition environment, to accelerate the survival of the fittest industry. A series of factors of instability, the doors of enterprises how to make these unstable factors into the enterprise transformation policy to control the progress of comprehensive transformation of strategizing.
Whether it is large or small and medium enterprises, want to break their own limitations, and through change, change, and better way to enable enterprises to enter a new level, it is through the following ways: first, to explore new business model, the integration of enterprise resource optimization. For example, the rapid development of the Internet era brought about by the surging electricity supplier, wooden door sales channels usher in a new turning point. Two, in the original wooden door product unit for extension, change the enterprise product structure, to diversified industry direction development, so as to expand market share. Three, develop new technology and develop new function wooden door products.
However, whether it is to explore a new business model, or the development of new technology, enterprises must have sufficient funds for support, and the new product to quickly open the market if it is to need to have the backing of powerful brand influence. Therefore, the wooden door enterprise must combine own development situation, starts from some aspect, opens the change gradually the new situation.